Nicole Mc Knight
About Nicole Mc Knight
Nicole Mc Knight is a Public Relations Manager with extensive experience in managing communications for technology and SaaS industries. She has held various roles in public relations since 2007 and currently works at Finder in Toronto, Canada.
Work at Finder
Nicole Mc Knight has served as the Public Relations Manager at Finder since 2020. In this role, she is responsible for managing the company's public relations strategies and initiatives. Her work focuses on enhancing Finder's brand presence and engaging with various stakeholders. She has leveraged her extensive experience in public relations to develop communication programs that align with the company's business objectives.
Previous Experience in Public Relations
Before joining Finder, Nicole held several positions in public relations. She worked at Ceridian as the Manager of External Communications from 2018 to 2019, where she managed communication strategies in the Toronto area. Prior to that, she spent seven years at Ketchum Public Relations as an Account Supervisor, and two years at GCI Group as a Senior Consultant. Her career began at Cohn & Wolfe, where she served as an Account Executive for two years.
Education and Expertise
Nicole Mc Knight earned a Post-Graduate Certificate in Public Relations from Centennial College in 2006. She also holds an Honours BA in English Literature from McMaster University, which she completed from 2001 to 2005. Her educational background supports her expertise in managing public relations, particularly in the technology and SaaS industries. She has demonstrated strong financial management skills, including budget planning and tracking for communication projects.
Crisis Management and Strategic Planning
Nicole possesses expertise in crisis and issues management, developing effective communication strategies during challenging situations. She has a proven track record in strategic planning, delivering communication programs that align with business goals. Her skills also include executive thought leadership and media training, which help leaders articulate their vision and strategies effectively.
Content Creation and Reporting
Nicole has authored several articles addressing economic trends and consumer behavior. She has reported on topics such as the pandemic's impact on relationships and savings in Canada, as well as Canadians' financial resolutions and spending habits during holidays. Additionally, she has written about the effects of partner debt on relationships in Canada, showcasing her ability to engage with relevant social issues through her writing.