Chad Smith
About Chad Smith
Chad Smith serves as the Director of Insights and Planning at FINN Partners, where he leverages his extensive background in marketing and strategy. With a Master's degree in Advertising from Boston University and experience across various industries, he is recognized for his storytelling ability and curiosity.
Current Role at FINN Partners
Chad Smith serves as the Director of Insights and Planning at FINN Partners, a position he has held since 2022. In this role, he is responsible for leading strategic planning and insights initiatives, leveraging his extensive background in marketing. He also works as a Marketing Strategist at the same firm, a position he has occupied since 2021. His work is based in Nashville, Tennessee, where he contributes to the firm's marketing strategies and insights development.
Previous Experience in Digital Marketing
Prior to his current role, Chad Smith was the Director of Digital Marketing at SBLI of Massachusetts from 2013 to 2018. During his five years at the company, he focused on enhancing the digital marketing strategies and initiatives. He also served as an Account Director at SnapShot Interactive from 2018 to 2020, where he managed client accounts and marketing strategies in Nashville, Tennessee.
Educational Background
Chad Smith completed his Master of Science in Advertising at Boston University, specializing in Marketing Strategy and Advertising from 2003 to 2005. He also holds a Bachelor of Arts in Marketing from Baker College of Muskegon, where he studied from 1999 to 2003. His educational background provides a strong foundation for his career in marketing and strategic planning.
Diverse Industry Experience
Chad Smith has broad and deep experience across various industries, including Healthcare, Education, Software, Industrial, Financial Services, Insurance, Purpose-Driven, B2B, and B2C. This diverse background allows him to approach marketing challenges with a comprehensive understanding of different market dynamics and consumer behaviors.
Career Progression
Chad Smith's career includes significant roles in marketing and account management. He worked as a Senior Account Manager at CommCreative from 2009 to 2013 and as an Account Executive at Allen and Gerritsen for a brief period in 2008. His career trajectory showcases a consistent focus on marketing strategy and client management.