Coleen Baker
About Coleen Baker
Coleen Baker is a Media Director at FINN Partners, with a diverse background in media roles across various companies including Havas Media Group and Yahoo! Inc. She possesses strong skills in strategic partnerships and client education in emerging media trends.
Work at FINN Partners
Coleen Baker currently serves as Media Director at FINN Partners, a position she has held since 2024. In this role, she is responsible for overseeing media strategies and campaigns, leveraging her extensive background in media planning and buying. Her experience in the industry allows her to effectively guide teams in the execution of successful media initiatives.
Previous Experience in Media
Coleen Baker has held various roles in media across multiple organizations. She worked at Havas Media Group as Associate Director, Digital Investment from 2021 to 2023, and previously served as Associate Director, Local Investment in 2021. Her tenure at Fuseideas included roles as Media Buyer/Planner in 2018 and Associate Media Director in 2023. Additionally, she worked at Yahoo! Inc. as National Account Director and at Katz Media Group in various capacities, including National Sales Assistant and National Account Executive.
Education and Expertise
Coleen Baker earned a Bachelor of Science (B.S.) in Advertising from Boston University, where she studied from 1997 to 2001. Her educational background provides a strong foundation for her career in media, where she has developed expertise in strategic partnerships and audience engagement. She is recognized for her ability to educate clients on emerging media opportunities.
Background in Media Buying and Planning
Coleen Baker's career in media spans over two decades, beginning with her role as a National Sales Assistant at Katz Media Group from 2001 to 2005. She has accumulated significant experience in media buying and planning, including eight years as a Media Buyer at Rubin Postaer and Associates. Her roles have consistently focused on maximizing audience reach and enhancing client understanding of media trends.
Achievements in Media Strategy
Throughout her career, Coleen Baker has demonstrated a proven track record in fostering strategic partnerships that enhance media strategies. She is known for her innovative problem-solving skills, which have guided teams from the planning phase through to the successful deployment of media campaigns. Her ability to navigate the evolving media landscape has contributed to her effectiveness in various leadership roles.