Greg Rusert
About Greg Rusert
Greg Rusert is an Account Supervisor and Influencer Specialist currently working at FINN Partners in St. Louis City County, Missouri. He has a strong background in influencer marketing, having previously held positions at Weber Shandwick and Zeno Group, and has demonstrated success in driving business opportunities through effective influencer selection and campaign management.
Work at FINN Partners
Greg Rusert currently serves as an Account Supervisor and Influencer Specialist at FINN Partners, a position he has held since 2022. In this role, he focuses on influencer marketing strategies and client engagement. His expertise has contributed to the growth of the influencer practice within the agency, making it a significant area of development. He operates from St. Louis City County, Missouri, where he continues to build on his experience in the marketing and communications sector.
Previous Experience at Weber Shandwick
Greg Rusert has held multiple positions at Weber Shandwick, starting as a Junior Associate in Client Experience from 2017 to 2018. He progressed to roles including Associate in Influence from 2019 to 2020 and Senior Associate in Influence from 2020 to 2021. During his tenure, he met or exceeded key performance indicators in numerous client campaigns, which led to additional business opportunities. His experience at Weber Shandwick laid a strong foundation for his career in influencer marketing.
Experience at Zeno Group
Before joining FINN Partners, Greg worked as a Senior Account Executive in Influencer Marketing at Zeno Group from 2021 to 2022. In this capacity, he was responsible for developing and executing influencer marketing strategies, further enhancing his skills in identifying and collaborating with influencers to drive client success.
Education and Expertise
Greg Rusert earned a Bachelor of Business Administration in Business Administration and Management from Belmont University, where he studied from 2010 to 2014. His educational background provides him with a solid understanding of business principles, which he applies in his marketing and influencer strategies. Additionally, he has demonstrated expertise in community management through moderating a sports subreddit with over 1 million subscribers.
Achievements in Influencer Marketing
Since 2018, Greg has achieved approximately a 90% success rate in securing new business opportunities by effectively selecting influencers and creators. His contributions to capabilities presentations and creative ideation have been instrumental in driving successful campaigns for his clients. His ability to identify and engage with the right influencers has positioned him as a key player in the influencer marketing landscape.