Tejpreet Lalia
About Tejpreet Lalia
Tejpreet Lalia is a Senior Digital Marketing Analyst at FINN Partners, where he has worked since 2022. He has a diverse background in digital marketing, research, and strategic planning, with experience across various organizations in both the United States and India.
Work at FINN Partners
Tejpreet Lalia currently serves as a Senior Digital Marketing Analyst at FINN Partners, a position he has held since 2022. His role involves leveraging data analysis and digital marketing strategies to enhance client engagement and brand visibility. Prior to his current tenure, he briefly worked at FINN Partners in 2021 for two months, further solidifying his expertise in the digital marketing landscape.
Education and Expertise
Tejpreet Lalia holds a Master's degree in Digital Marketing from Sacred Heart University, which he completed from 2017 to 2018. He also earned a Post Graduate Diploma in Marketing from ITM Group of Institutions between 2009 and 2011. His educational background is complemented by a Bachelor of Science in Biotechnology from G.N. Khalsa College, Mumbai. He possesses advanced certification in Google Analytics, enhancing his ability to analyze website performance and optimize digital campaigns.
Background in Digital Marketing
Tejpreet has a diverse background in digital marketing, having worked in various roles across multiple organizations. His career includes positions at SGS, where he served as both a Digital Marketing Analyst and Lead Digital Marketing Analyst from 2019 to 2021. He also interned at Sacred Heart University in the International Admission department and worked as a Digital Marketing Graduate Assistant. His experience spans qualitative research, advertising, and brand strategy.
Professional Experience Overview
Tejpreet Lalia's professional journey includes significant roles in digital marketing and account planning. He worked as a Supervisor in Account Planning and Strategic Planning at Interface Communications in India. His earlier roles include being a Senior Research Associate at GfK MODE and a Client Servicing Executive at Point Blank Advertising Pvt Ltd. His experience in these positions has contributed to his comprehensive understanding of market dynamics and consumer insights.
Technical Skills and Tools
Tejpreet possesses expertise in various analytical tools essential for digital marketing. He is proficient in Google Data Studio, Tableau, and Power BI, which he utilizes for data analysis and visualization. His skills extend to social media analytics, web analytics, paid search analysis, SEO, and consumer insights, enabling him to build and execute effective digital marketing strategies.