Jessica Rolph
About Jessica Rolph
Jessica Rolph serves as the Vice President and Director of Marketing and Advertising at First Farmers Bank & Trust, where she has worked since 2016. With a background in psychological science and extensive experience in marketing, she emphasizes strategic decision-making and relationship-building in her marketing approach.
Work at First Farmers Bank & Trust
Jessica Rolph serves as the Vice President and Director of Marketing and Advertising at First Farmers Bank & Trust. She has held this position since 2016, contributing to the bank's marketing initiatives in the Kokomo, Indiana area for over eight years. In her role, she focuses on developing and implementing marketing strategies that align with the bank's goals and enhance customer engagement.
Previous Experience at Afena Federal Credit Union
Before joining First Farmers Bank & Trust, Jessica Rolph worked as the Marketing Director at Afena Federal Credit Union from 2010 to 2016. During her six years in this role, she was responsible for overseeing marketing efforts and strategies to promote the credit union's services and strengthen its brand presence.
Education and Expertise
Jessica Rolph holds a Bachelor of Science degree in Psychological Science from Ball State University, which she completed from 2002 to 2007. Additionally, she pursued a Mini MBA in Marketing from Marketing Week with Mark Ritson, completing the program in 2021. This educational background supports her expertise in marketing and strategic decision-making.
Marketing Philosophy and Strategies
Jessica Rolph advocates for a strategic approach to marketing, emphasizing the importance of making informed decisions about when to adapt to digital marketing trends. She has developed a marketing strategy that prioritizes original content, aimed at fostering genuine relationships with the audience. Her philosophy views marketing as an investment in long-term consumer relationships rather than a mere expense.
High School Education
Jessica Rolph attended Oak Hill High School from 1996 to 2000. This foundational education contributed to her academic and professional development, leading to her later studies in psychological science and marketing.