Carol Mendelsohn
About Carol Mendelsohn
Carol Mendelsohn is the Vice President of Marketing at First Resonance, where she has worked since 2023. With extensive experience in marketing roles across various companies, she has a strong background in digital marketing strategies and campaign development.
Current Role at First Resonance
Carol Mendelsohn serves as the Vice President of Marketing at First Resonance, a position she has held since 2023. Based in Los Angeles, California, she brings extensive experience in marketing strategy and execution to the company. In her current role, she applies her hands-on approach to drive marketing initiatives and enhance brand visibility.
Previous Experience in Marketing Leadership
Before joining First Resonance, Carol Mendelsohn held several significant marketing positions. She was the National Marketing Director at The Bay Club Company from 2002 to 2008, and later served as Vice President Marketing at NEOGOV from 2019 to 2022. Her roles have included Chief Marketing Officer at Rock Solid Technologies, Director of Digital Marketing at Mind Over Media PR, and Director of Marketing at LFP, Inc.
Educational Background
Carol Mendelsohn studied at the University of California, San Diego, where she earned a Bachelor of Arts degree in Communications from 1991 to 1994. Prior to that, she attended New York University from 1989 to 1991. Her educational background provides a strong foundation for her marketing expertise.
Expertise in Digital Marketing Strategies
Carol possesses deep knowledge in leveraging digital marketing strategies, including search engine marketing (SEM) and search engine optimization (SEO). She has a proven track record of designing martech stacks that are efficient and scalable. Additionally, she has experience in developing persona-based Account-Based Marketing (ABM) campaigns.
Achievements in Marketing Campaigns
Throughout her career, Carol Mendelsohn has led creative teams and ad agencies in producing integrated marketing campaigns and messaging platforms. She has also developed customer advocacy programs and organized large-scale user conference events, showcasing her ability to drive engagement and build community.