Jashan Dhaliwal
About Jashan Dhaliwal
Jashan Dhaliwal is a Marketing Manager with extensive experience in the hospitality and marketing sectors. He has held various roles, including positions at Hotelivate and The Oberoi Group, and currently works at FirstHive, where he focuses on lead generation and campaign management.
Work at FirstHive
Jashan Dhaliwal has been serving as the Marketing Manager at FirstHive, a Customer Data Platform, since 2021. In this role, he focuses on generating demand and nurturing leads into Sales Qualified Leads (SQLs) through targeted campaigns. He conceptualizes and executes end-to-end, multi-channel campaigns that target specific industry verticals. His responsibilities include producing various types of content, managing landing pages, and executing promotional activities, particularly post-webinar lead conversion.
Previous Experience at Hotelivate
Jashan Dhaliwal worked at Hotelivate in two capacities. He was an Associate - Conferences and Events from 2018 to 2019 for one year, and then he advanced to the role of Senior Associate - Conferences and Events for seven months in 2019. During his tenure, he specialized in strategizing, budgeting, and negotiating for industry events, overseeing pre-event marketing, on-site networking, and post-event lead nurturing.
Experience at The Oberoi Group
Jashan Dhaliwal's career at The Oberoi Group spanned several roles. He began as a Management Trainee from 2011 to 2013, then served as Assistant Manager (Front Office) from 2013 to 2015, and later as Senior Manager (Front Office) from 2015 to 2017. His experience in these positions involved managing front office operations and enhancing guest experiences in high-end hospitality settings.
Education and Expertise
Jashan Dhaliwal completed his Bachelor's in Hotel Management at the Army Institute of Hotel Management from 2007 to 2011. He also achieved Primary Education and High School at Sacred Heart School, Chandigarh, from 1998 to 2007. His educational background has equipped him with a strong foundation in hospitality administration and management, which he has applied throughout his career in various marketing and event management roles.
Content Production and Marketing Skills
Jashan Dhaliwal produces a wide range of content, including blogs, sales enablement materials, campaign emails, guides, presentations, brochures, and use-case documents. He collaborates with PR agencies to contribute to thought leadership articles and engages with marketing and Martech influencers. His skills extend to creating engaging webinar content and managing promotional activities, emphasizing the importance of converting leads post-webinar.