Rodney Gantan
About Rodney Gantan
Rodney Gantan is a Strategic Account Executive at FirstHive, where he enhances marketing ROI for enterprises in various sectors. He has extensive experience in sales and account management, having worked with several companies in the technology and marketing industries.
Work at FirstHive
Rodney Gantan currently serves as a Strategic Account Executive at FirstHive, a Customer Data Platform. He has been with the company since 2024, contributing to its initiatives for five months. In this role, he collaborates with leading enterprises in the BFSI, FMCG, and Manufacturing sectors to enhance marketing return on investment (ROI). His responsibilities include deploying customer data platforms and ensuring compliance with GDPR and privacy by design principles.
Previous Experience in Sales and Account Management
Rodney Gantan has a diverse background in sales and account management across various companies. He worked at Standard Register as a Corporate Account Representative from 2009 to 2011 in the San Francisco Bay Area. He then served as a Regional Sales Manager at Act-On Software, Inc. from 2015 to 2016 in Roseville, CA. His experience also includes roles at Blurb as Senior Manager of New Business Development from 2019 to 2021 and as an Account Director at Rev from 2021 to 2022.
Education and Expertise
Rodney Gantan holds a Bachelor of Science (BS) degree from California Polytechnic State University-San Luis Obispo. His educational background supports his expertise in sales and account management, particularly in deploying customer data platforms and utilizing machine learning for campaign targeting. He has experience in cross-channel campaign orchestration using unified customer data sets.
Career Progression and Roles
Rodney Gantan's career includes significant roles in various organizations. He worked at Lattice Engines as Manager of Inside Sales from 2011 to 2014 and at Ayla Networks as Territory Development Manager from 2014 to 2015. He also held a position at Staples Promotional Products as Commercial Account Executive from 2017 to 2019 and at Quadrant.io as Enterprise Sales for North America and Latin America from 2022 to 2024.
Industry Experience and Contributions
Rodney Gantan has extensive experience working across different sectors, including BFSI, FMCG, and Manufacturing. His contributions include enhancing marketing strategies and improving campaign targeting through the use of machine learning and unified customer identities. He has also been involved in deploying customer data platforms across the Indo-Pacific and US regions.