Catlyn Origitano
About Catlyn Origitano
Catlyn Origitano serves as the VP of Product & Portfolio Marketing at Fivetran, where she has significantly expanded the marketing team and specializes in data-driven strategies for product launches. With a strong background in internationalization and extensive experience in the ad tech and SaaS industries, she actively contributes to various marketing initiatives.
Work at Fivetran
Catlyn Origitano has been with Fivetran since 2022, currently serving as the VP of Product & Portfolio Marketing. In this role, she has significantly expanded the marketing team from 2 to over 20 members, focusing on various areas including product marketing, content marketing, partner marketing, and customer marketing. Prior to her current position, she held the role of Senior Director of Product Marketing from 2021 to 2023 and Product Marketing Director from 2020 to 2021. Origitano is known for her ability to maintain a strategic overview while engaging in detailed marketing tasks.
Education and Expertise
Catlyn Origitano holds a Doctor of Philosophy (PhD) in Philosophy from Marquette University, where she studied from 2010 to 2016. She also earned a Master of Arts (M.A.) in Philosophy from Stony Brook University in 2009 and a Bachelor of Arts (B.A.) in Philosophy and English from Loyola University Chicago from 2004 to 2007. Her academic background supports her expertise in crafting data-driven strategies for effective product launches, particularly in the ad tech and SaaS industries.
Background in Marketing and Product Management
Before joining Fivetran, Catlyn Origitano worked at Sojern in various roles, including Program & Product Manager for Globalization, Head of Global Destination Solutions, and Director of Go to Market. Her tenure at Sojern spanned from 2018 to 2020, during which she gained experience in internationalization and product management. Additionally, she worked as a Program Manager (Contract) at Zenefits in 2015. Origitano's diverse background contributes to her comprehensive understanding of marketing and product strategies.
Research and Teaching Experience
Catlyn Origitano has a background in academia, having worked as a Researcher & Lecturer at Marquette University from 2010 to 2015. This experience provided her with a strong foundation in research methodologies and teaching, which complements her marketing expertise. Her academic roles have likely influenced her analytical approach to product marketing and strategy development.
Contributions to Marketing Materials
At Fivetran, Catlyn Origitano actively participates in the creation of various marketing materials, including pitch decks, blog posts, and one sheets. Her involvement in these projects reflects her commitment to enhancing the company's marketing efforts and ensuring effective communication of product offerings. Origitano's ability to blend strategic oversight with hands-on marketing tasks is a notable aspect of her role.