Yakov Kovarskiy
About Yakov Kovarskiy
Yakov Kovarskiy is a Salesforce Product Owner at FLEETCOR, with a decade of experience in business and technology. He previously held executive roles at Sberbank and Gazprombank, and has a strong background in CRM system design and analytics.
Work at FLEETCOR
Yakov Kovarskiy has been serving as a Salesforce Product Owner at FLEETCOR since 2021. His role involves overseeing the implementation and optimization of Salesforce solutions to enhance business processes. FLEETCOR is known for its innovative payment solutions, and Kovarskiy's expertise in CRM system design and digital transformation initiatives supports the company's strategic goals. He continues to contribute to the company's growth and efficiency through his work in Atlanta, Georgia.
Previous Experience at Sberbank
Prior to his current role, Kovarskiy worked at Sberbank as Executive Director of SberFirst Premium Banking from 2020 to 2021. In this position, he was responsible for leading premium banking services in Moscow. His tenure at Sberbank allowed him to leverage his extensive background in business and technology strategy, focusing on enhancing customer experience and service delivery in the financial sector.
Education and Expertise
Kovarskiy studied Physics at Lomonosov Moscow State University (MSU), where he earned a Specialist degree from 2003 to 2009. He furthered his education at the Higher School of Economics, achieving a doctorate in Marketing/Marketing Management from 2011 to 2015. His academic background complements his decade of experience at the intersection of business, technology, and analytics, positioning him as an expert in CRM system design and innovation.
Career Background
Kovarskiy has held various significant positions in the banking and finance sectors. He worked at Gazprombank as Head of the Private Banking Support division from 2016 to 2020, and previously at БКС in multiple roles, including Head of Intelligence department and Head of MIS reporting and analysis. His experience also includes a role at Promsvyazbank as Head of Segment Marketing Group and a position as Business Analyst at Alfa-Bank. This diverse background has equipped him with a robust understanding of market dynamics and customer needs.
Achievements in Digital Transformation
Throughout his career, Kovarskiy has contributed to various digital transformation initiatives within the financial services industry. His focus on analytics and technology strategy has enabled organizations to enhance their operational efficiency and customer engagement. His leadership in CRM system design has been pivotal in driving innovation and adapting to disruptive trends in the market.