Natalie Lewendon
About Natalie Lewendon
Natalie Lewendon is a Lead Content Designer at Flo Health Inc., where she focuses on health-related features. She has previously held content design and management roles at various organizations, including Nationwide Building Society and Harleys Global.
Work at Flo Health
Currently, Natalie Lewendon serves as the Lead Content Designer at Flo Health Inc., a position she has held since 2022. In this role, she leads content design within the Health product stream, focusing on features such as the Symptom Checker and Health Assistant chatbot. She collaborates with various teams to promote human-centered design and contributes to the growth of the content design practice at Flo. Her work emphasizes a content-led approach, ensuring that readability, usability, and accessibility are prioritized in product design.
Previous Experience in Content Design
Before joining Flo Health, Natalie Lewendon held several content design roles. She worked at Nationwide Building Society as a Content Designer from 2019 to 2021, where she spent two years in Bristol, United Kingdom. Prior to that, she was a Content Designer for Harleys Global from 2017 to 2019 for two years in Clevedon, Bristol. Additionally, she served as a Website Content Manager at Common Purpose Ireland for three months in 2016, based in Dublin. Earlier in her career, she also worked in various content design roles in 2015 for four months.
Education and Expertise
Natalie Lewendon earned her Bachelor of Arts degree in English and Journalism from the University of the West of England, where she studied from 2007 to 2010. Her educational background provides a strong foundation for her work in content design. She utilizes a diverse set of tools, including UX writing, content strategy, UX design, project management, and design operations, to impact product teams effectively.
Advocacy for Content-Led Design
Natalie advocates for a content-led approach in product design, emphasizing the importance of readability, usability, and accessibility. She demonstrates adaptability, pragmatism, and inventiveness in her work, showcasing the value of content design in the product development process. Her focus on human-centered design principles contributes to creating more effective and user-friendly products.