Adair Lyden Holmer
About Adair Lyden Holmer
Adair Lyden Holmer is the Manager of Rights Acquisition at FloSports, where he focuses on acquiring rights for niche sports content. He has a background in journalism and communication, having worked in various editorial roles at MileSplit, Inc. and FloSports.
Current Role at FloSports
Adair Lyden Holmer serves as the Manager of Rights Acquisition at FloSports, a position held since 2021. In this role, Holmer focuses on acquiring rights for niche sports content, contributing to the company's mission of delivering comprehensive coverage of lesser-known sports. The transition from a content creator to a managerial position reflects Holmer's growth and adaptability within the organization.
Previous Experience at FloSports
Prior to the current role, Holmer worked at FloSports as an Editor from 2018 to 2021. During this three-year tenure, Holmer was responsible for overseeing content production and ensuring quality across various platforms. This experience provided valuable insights into the sports media landscape, enhancing Holmer's expertise in content management and editorial processes.
Experience at MileSplit, Inc.
Holmer has a history with MileSplit, Inc., where they held multiple roles. Initially, Holmer served as a Featured Writer from 2015 to 2016 for nine months, contributing articles and insights on track and field events. Later, in 2018, Holmer returned as a Correspondent for two months before taking on the Editor role at FloSports. This background in sports writing and editing laid the foundation for Holmer's career in sports media.
Education and Expertise
Holmer studied at the University of Florida, where they earned a Bachelor of Arts in English with a focus on Communication and Media Studies from 2016 to 2020. This educational background equipped Holmer with essential skills in communication, media analysis, and content creation, which are critical in the sports media industry.
Passion for Niche Sports
Holmer has a strong passion for building business relationships that highlight the stories of athletes and the challenges they face in niche sports. This focus on uncovering struggle and triumph narratives reflects Holmer's commitment to promoting lesser-known sports and supporting the athletes involved in them.