Dan Hall
About Dan Hall
Dan Hall serves as the Strategy Lead for Media and Sponsorship at FloSports, where he focuses on developing integrated media strategies for underserved sports. He has extensive experience in sports marketing and sponsorship, having held various roles at organizations such as GMR Marketing and the Portland Trail Blazers.
Current Role at FloSports
Dan Hall serves as the Strategy Lead for Media and Sponsorship at FloSports, a position he has held since 2022 in Austin, Texas. In this role, he focuses on developing integrated media and sponsorship strategies aimed at enhancing the growth of a direct-to-consumer streaming platform that caters to underserved sports. His work is integral to aligning the company's vision with strategic initiatives that enhance fan engagement and subscriber experiences.
Previous Experience in Sports Marketing
Dan Hall has extensive experience in sports marketing, having worked at GMR Marketing in various roles from 2014 to 2019. His positions included Account Coordinator, Account Supervisor & Team Lead, Account Executive, and Account Director, all based in the San Francisco Bay Area. During his tenure, he contributed to developing marketing strategies and managing client accounts, which helped shape the company's approach to sports sponsorship.
Educational Background
Dan Hall studied at Samford University, where he earned a Bachelor of Science in Public Administration and a Bachelor of Arts in Sports Administration. He furthered his education at the University of Oregon Lundquist College of Business, obtaining a Master of Business Administration (MBA) with a focus on sports marketing. His academic background supports his professional expertise in sports management and marketing.
Experience in Sports Sponsorship Research
In 2012, Dan Hall worked as a Sports Sponsorship Research Presenter at the International Conference of Sport and Society in Cambridge, United Kingdom. This role allowed him to present research findings related to sports sponsorship, contributing to discussions on the impact and effectiveness of sponsorships in the sports industry.
Contributions to Fan Engagement
Dan Hall has played a significant role in enhancing fan and subscriber experiences through innovative media and sponsorship initiatives. His efforts have included producing exclusive behind-the-scenes coverage and original content for sports media platforms. He has also contributed to audience engagement by facilitating over 200,000 live competition OTT broadcasts annually, showcasing his commitment to improving the sports viewing experience.