Sylvia Caballero
About Sylvia Caballero
Sylvia Caballero serves as the Chief of Staff to the Chief Marketing Officer at FloSports, a position she has held since 2022. She has an extensive background in marketing, with previous roles at Amazon and other companies, and holds a Post-Graduate Coursework in Integrated Marketing from the University of Chicago.
Work at FloSports
Sylvia Caballero currently serves as Chief of Staff to the Chief Marketing Officer (CMO) at FloSports, a role she has held since 2022. Based in Austin, Texas, she plays a pivotal role in supporting the CMO and ensuring effective communication and collaboration within the marketing team. Her responsibilities likely include strategic planning, project management, and facilitating cross-departmental initiatives to enhance the overall marketing efforts of FloSports.
Previous Experience at Amazon
Sylvia Caballero has extensive experience at Amazon, where she held multiple marketing roles from 2016 to 2021. She began as a Lifecycle Marketing Manager for Prime Channels and later transitioned to various positions, including Marketing Manager for Amazon Pay and Retail Business (Automotive). She also served as a Campaign and Creative Manager in Amazon Advertising. Her tenure at Amazon provided her with a comprehensive understanding of digital marketing strategies and customer engagement.
Education and Expertise
Sylvia Caballero studied at the University of Illinois at Urbana-Champaign, where she earned a Bachelor of Arts (B.A.) in English. She furthered her education at the University of Chicago, completing post-graduate coursework in Integrated Marketing. This academic background equips her with strong communication skills and a solid foundation in marketing principles, which she applies in her professional roles.
Background in Marketing
Before her time at Amazon, Sylvia Caballero held various marketing positions across different organizations. She worked as a Marketing Manager at United Airlines and as an Email Marketing Manager at Sears Holdings Corporation. Additionally, she gained experience as a Marketing Coordinator at the University of Illinois and as a Market Launch Coordinator at Clearwire. These roles contributed to her development as a marketing professional with a diverse skill set.