Susana Sanches
About Susana Sanches
Susana Sanches is the Marketing Manager for Portugal at Fluidra, where she has worked since 2017. She has extensive experience in launching e-commerce platforms, managing product distribution, and supporting internationalization projects.
Work at Fluidra
Susana Sanches has been serving as the Marketing Manager for Portugal at Fluidra since 2017. In this role, she has focused on developing and implementing marketing strategies tailored to the Portuguese market. Her responsibilities include overseeing product launches, managing distribution within retail networks, and optimizing marketing processes. She has played a significant role in internationalization projects, particularly supporting initiatives for PLOP and South America.
Previous Experience in Marketing
Before joining Fluidra, Susana Sanches worked at Ahlers Lindley, Lda. as the Marketing & Digital Manager from 2013 to 2017. In this position, she was responsible for digital marketing strategies and managing marketing operations. Additionally, she worked as an Events Coordinator at Incentivent from 2009 to 2010, where she coordinated various events, enhancing her skills in project management and team collaboration.
Education and Expertise
Susana Sanches holds a Licenciatura in Gestão de Empresas Turisticas from Escola Superior de Hotelaria e Turismo do Estoril, which she completed from 2006 to 2009. She furthered her education with a Pós-Graduação in Gestão de Eventos from Instituto Superior de Novas Profissões from 2010 to 2011. Additionally, she earned a Mestrado in Gestão de Marketing from IPAM, studying from 2013 to 2015. This educational background has equipped her with a solid foundation in marketing, event management, and business tourism.
Key Projects and Contributions
Throughout her career, Susana Sanches has been involved in significant projects, including launching e-commerce platforms and managing over 10,000 SKUs. She has participated in mergers, focusing on team and process integration, as well as identifying commercial synergies. Her experience in these areas has contributed to her effectiveness in managing marketing strategies and optimizing business processes.