Zwannieta Speelman
About Zwannieta Speelman
Zwannieta Speelman serves as the Sales Program Manager for EMEA & Russia at Fluke Corporation, where she has worked since 2021. With extensive experience in sales and marketing across various roles and companies, she focuses on operational improvement and customer-driven strategies.
Work at Fluke Corporation
Zwannieta Speelman has been employed at Fluke Corporation as the Sales Program Manager for EMEA & Russia since 2021. In this role, she oversees the calibration and process calibration strategy across Europe, the Middle East, Africa, and Russia, contributing to the Commercial Strategy team. Prior to her current position, she held various roles at Fluke, including Category Marketing Manager for Advanced Diagnostic Tools and Value Brands, where she focused on product roadmaps and implementing the Danaher & Fortive Business System.
Previous Experience in Sales and Marketing
Before joining Fluke Corporation, Zwannieta Speelman worked at Eijkelkamp Soil & Water as the Manager of Sales & Marketing from 2012 to 2013. She also spent significant time at Hach, where she held multiple positions including Sales & Marketing Manager, Vertical Marketing Manager for Industrial Water, Waste Water & Drinking Water, and Market Development Manager. Her experience spans over a decade in various sales and marketing roles, emphasizing her expertise in the field.
Education and Expertise
Zwannieta Speelman studied Chemistry and Business Science at Saxion Hogescholen and Rijkshogeschool IJselland, earning a Bachelor of Science degree from 1991 to 1994. She furthered her education at NIMA, where she studied Marketing and achieved NIMA C1 certification from 2002 to 2005. Her educational background supports her extensive experience in sales and marketing, particularly in technical fields.
Skills and Specializations
Zwannieta Speelman specializes in Voice of the Customer (MBB), Value Selling, and Pricing Strategy. She incorporates creativity and an open mind to inspire team members and drive continuous improvement. Her hands-on mentality aids in implementing innovative products and solutions, while her focus on operational improvement aligns with her responsibilities in her current and previous roles.
Long-term Career in the Industry
Zwannieta Speelman has built a long-term career in the sales and marketing sector, with over two decades of experience. Her career began in 1994 as a Product Specialist in water analysis and sales engineering at Hach. She has since progressed through various roles in different companies, demonstrating her commitment and adaptability in the industry.