Alex Scheiner
About Alex Scheiner
Alex Scheiner is a Senior Brand Strategist based in New York, New York, with extensive experience in marketing and brand strategy across various industries. He has held positions at notable companies such as WarnerMedia, Condé Nast, and Food52, and has a background in retail market research and cross-functional collaboration.
Current Role at Food52
Alex Scheiner serves as a Senior Brand Strategist at Food52, a position held since 2023. In this role, Alex focuses on developing and implementing brand strategies that enhance the company's market presence. His responsibilities include collaborating with various teams to ensure cohesive marketing efforts and driving initiatives that resonate with consumers.
Previous Experience in Marketing
Prior to joining Food52, Alex held several marketing roles. He worked at WarnerMedia as an Ad Sales Marketing Manager from 2021 to 2023, where he focused on network partnerships and consumer innovation. He also served as Integrated Marketing Associate Director at Condé Nast for six months in 2023. His earlier positions include Marketing Coordinator at The Robot Company and Brand Marketing Coordinator at Bleacher Report.
Education and Academic Background
Alex Scheiner earned a Bachelor of Arts in History from the University at Buffalo. His academic background has provided him with a strong foundation in research and analysis, which he applies in his marketing roles.
Market Research and Analysis Skills
Alex has demonstrated expertise in retail market research and analysis. He has identified consumer trends and competitor strategies, which has informed marketing initiatives across various organizations. His ability to monitor key performance metrics, such as return on investment and customer conversion rates, has contributed to the success of marketing campaigns.
Career Progression and Internships
Alex's career began with an internship at Atlantic Records in 2014, where he gained valuable experience in international marketing. He later progressed to roles with increasing responsibility, including positions at 300 Entertainment and The Robot Company. His diverse experiences have equipped him with a comprehensive understanding of brand strategy and marketing.