Julia Nelson
About Julia Nelson
Julia Nelson is a Senior Manager of Social Media and Video at Food52, where she has worked since 2021. With a background in digital media and influencer relations, she has developed successful social strategies that significantly increased engagement across various platforms.
Work at Food52
Julia Nelson has been serving as the Senior Manager of Social Media & Video at Food52 since 2021. In this role, she has been responsible for managing social media strategies and video content, contributing to the brand's online presence. Her work includes the development of integrated marketing campaigns, focusing on content creation, distribution, and performance reporting. Under her management, Food52 has seen significant engagement growth across its social platforms.
Previous Experience in Digital Media
Prior to her role at Food52, Julia Nelson held several positions in the digital media landscape. She worked as a Digital Media Associate at Brandless Group for three months in 2016, where she coordinated sponsored campaigns across social platforms. Additionally, she served as a Social Media Manager at Onion, Inc. from 2016 to 2018, and as a Digital Producer at Netflix from 2018 to 2022, where she honed her skills in content strategy and audience engagement.
Education and Expertise
Julia Nelson earned her Bachelor's degree in Communication and Media Studies from DePaul University, where she studied from 2012 to 2016. She also completed a minor in Marketing. Her academic background provided her with a solid foundation in public relations, advertising, and applied communication, which she has applied throughout her career in various digital media roles.
Achievements in Social Media
During her tenure at Food52, Julia Nelson developed 15 new social-first series, leading to a 700% increase in TikTok views year-over-year by 2022. She has successfully created social media strategies for various marketing campaigns, including new brand announcements and product launches. In 2023, she achieved an average of 17 million video views per month across Instagram and TikTok, showcasing her effectiveness in driving audience engagement.
Internships and Early Career
Julia Nelson began her career with various internships that provided her with diverse experiences in marketing and social media. She interned at Luxury Garage Sale in 2015, worked as a Social Platform Marketing Intern at VICE Media, LLC, and held positions at ICED Media and Superfly. These early roles contributed to her understanding of digital marketing and influencer relations, shaping her future career in social media management.