Chris Nelson
About Chris Nelson
Chris Nelson serves as the Director of Digital Marketing at FORTNA, bringing extensive experience in digital marketing and growth strategies from previous roles at VillageMD, Signify Health, and Availity. He possesses strong skills in website UX/UI design, marketing automation, and data analysis.
Work at Fortna
Chris Nelson serves as the Director of Digital Marketing at Fortna, a position he has held since 2024. His role involves overseeing digital marketing strategies to enhance the company's online presence and engagement. Fortna is known for its focus on supply chain solutions, and Nelson's expertise in digital marketing is integral to driving the company's growth in this sector.
Previous Experience in Digital Marketing
Prior to his current role at Fortna, Chris Nelson held several significant positions in digital marketing. He worked as the Senior Director of Growth Marketing at VillageMD from 2022 to 2023, and as the Senior Director of Performance Marketing at Signify Health from 2021 to 2022. His experience also includes roles at Availity, Medtronic, and AutoPoint, where he developed skills in marketing automation and user experience design.
Education and Expertise
Chris Nelson earned a Bachelor of Arts in Design and Visual Communications from Jacksonville University, where he studied from 1991 to 1999. He also completed his high school education at Perkiomen School. His educational background supports his expertise in website UX/UI design and digital marketing strategies, including proficiency in analytics tools like Domo and Tableau.
Technical Skills and Specializations
Chris Nelson possesses technical proficiency in various content management systems, including Sitecore and Adobe Experience. He specializes in marketing automation platforms such as HubSpot and Pardot. His skills extend to agile project management methodologies, competitive research, and A/B testing, which are essential for optimizing marketing strategies and enhancing user engagement.
Leadership and Team Management
Throughout his career, Chris Nelson has demonstrated a proven ability to lead cross-functional teams to achieve marketing objectives. His experience includes managing program budgets and forecasting to optimize marketing spend. He has successfully applied his leadership skills in various roles, contributing to the growth and effectiveness of the marketing teams he has been part of.