Hui Qing Poh
About Hui Qing Poh
Hui Qing Poh is a User Experience Researcher currently employed at Forto in Berlin, Germany. She has extensive experience in user experience research, having previously worked at Grab in various roles and at the Singapore Institute of Technology.
Current Role at Forto
Hui Qing Poh currently serves as a User Experience Researcher at Forto, a logistics technology company based in Berlin, Germany. Since joining in 2021, she has been involved in various projects aimed at enhancing user experience and optimizing product design. Her role focuses on understanding user needs and behaviors to inform design decisions and improve overall product usability.
Previous Experience at Grab
Prior to her current position, Hui Qing Poh worked at Grab, a leading ride-hailing and logistics platform in Southeast Asia. She held multiple roles, starting as a User Experience Research Intern in 2017 for three months, followed by a year as a User Experience Researcher from 2017 to 2018. She later advanced to the position of Senior User Experience Researcher, where she worked for nine months from 2018 to 2019. During her tenure, she contributed to various user research initiatives that informed product development.
Professional Background at Singapore Institute of Technology
Hui Qing Poh worked as a Professional Officer at the Singapore Institute of Technology for three months in 2016. In this role, she was involved in projects that supported the academic and professional development of students, contributing her expertise in user experience research to enhance educational outcomes.
Education and Academic Qualifications
Hui Qing Poh earned her Bachelor of Arts (B.A.) in Industrial and Product Design from the National University of Singapore. Her studies spanned from 2011 to 2016, during which she developed a strong foundation in design principles and user-centered research methodologies. This academic background has been instrumental in her career as a User Experience Researcher.