Kara Wipperfeld
About Kara Wipperfeld
Kara Wipperfeld is a Marketing Operations Manager at Foursquare, where she has worked since 2022. She holds a Master of Letters in Terrorism and Political Violence and a Master of Arts (Honours) in International Relations from the University of St Andrews.
Current Role at Foursquare
Kara Wipperfeld serves as the Marketing Operations Manager at Foursquare, a position she has held since 2022. In this role, she is responsible for managing the marketing technology budget, overseeing procurement, and maintaining vendor relationships. She also focuses on internal onboarding and user training to enhance team efficiency. Kara has developed a lead process aimed at self-service and product-led growth, and she has streamlined automation processes, lead scoring, and routing to improve operational effectiveness.
Previous Experience in Marketing
Before joining Foursquare, Kara Wipperfeld worked as a Digital Marketing Specialist at National Heritage Academies from 2021 to 2022. She also held the position of Membership Development Worker at Girlguiding Scotland from 2019 to 2020. Her earlier experience includes working as a Marketing Specialist at Top Image Systems for three years, where she contributed to marketing strategies and initiatives. Additionally, she worked as a Digital Marketing Consultant from 2017 to 2019, providing her expertise in digital marketing.
Education and Academic Background
Kara Wipperfeld has a strong academic background, having studied at the University of St Andrews. She earned a Master of Letters in Terrorism and Political Violence in 2018 and a Master of Arts (Honours) in International Relations in 2014. Her educational journey began at Dana Hall School, where she achieved her High School Diploma in 2010. This diverse educational experience has equipped her with a comprehensive understanding of political and social dynamics.
Technical Skills and Marketing Technologies
Kara has developed a robust skill set in marketing technologies, including experience with platforms such as 6Sense, Chili Piper, and Knak. She has designed and built reporting systems in Salesforce, Marketo, and Tableau, which are essential for tracking full-funnel revenue results and campaign performance. Her expertise extends to streamlining automation processes and implementing effective lead scoring and routing systems.
International Experience
Kara Wipperfeld possesses experience in both North American and European markets, which enhances her understanding of diverse consumer behaviors and marketing strategies. Her work history includes roles in various locations, such as Grand Rapids, Michigan, and Edinburgh, United Kingdom, as well as a brief internship in Cologne, Germany. This international exposure allows her to apply a global perspective to her marketing operations.