Adam Fried
About Adam Fried
Adam Fried serves as the Director of Distribution Marketing at Fox Corporation, where he has worked since 2012. He has a strong background in marketing, having previously held positions at G4 Media, Disney, and ESPN Media Networks.
Current Role at Fox Corporation
Adam Fried serves as the Director of Distribution Marketing at Fox Corporation, a position he has held since 2012. In this role, he oversees marketing strategies and initiatives aimed at enhancing the distribution of network programming. He leads bi-weekly marketing staff meetings and conference calls, ensuring relevant topics are discussed and encouraging active participation from team members. His leadership contributes to the alignment of marketing efforts with the company's distribution goals.
Previous Experience in Media Marketing
Prior to his tenure at Fox Corporation, Adam Fried worked at G4 Media as the Director of Consumer Marketing from 2010 to 2012. He also held the position of Senior Director of Affiliate Marketing at Disney and ESPN Media Networks from 2006 to 2010. In these roles, he focused on developing marketing strategies that increased brand visibility and consumer engagement. Earlier in his career, he was an Account Executive in Affiliate Ad Sales at ESPN Affiliate Sales Inc. from 1998 to 2001.
Significant Contributions to Marketing Initiatives
Adam Fried has made notable contributions to various marketing initiatives throughout his career. He generated over $5 million in media value for the FIFA Women's World Cup, which significantly enhanced network programming awareness and viewer engagement. Additionally, he played a key role in the launch of FOX Sports 1, delivering over $7 million in media value, which contributed to its recognition as the largest national network launch in history.
Educational Background in Business Administration
Adam Fried earned his Bachelor of Science (B.S.) degree in Business Administration and Management from California State University-Northridge, where he studied from 1993 to 1998. His educational background has provided him with a solid foundation in business principles, which he applies in his marketing strategies and budget management.
Budget Management and Marketing Materials Development
In his current role, Adam Fried manages a marketing budget exceeding $1 million, ensuring that expenditures align with distribution goals and partner objectives. He has also developed award-winning B2B client mailing materials to support the distribution efforts of FOX Sports 1, showcasing his ability to create effective marketing tools that enhance client relationships.