Dave Ahumada
About Dave Ahumada
Dave Ahumada is a seasoned Product and Marketing Specialist with extensive experience in the action sports industry, particularly in mountain biking and footwear. He has held various senior roles at notable companies, including Fox Racing and Adio Footwear, and is the founder of @RideMTBDay, a global holiday celebrating mountain biking.
Work at Fox Racing
Dave Ahumada held multiple roles at Fox Racing, contributing significantly to the company's marketing and product management efforts. He served as the Global Marketing/Sports Marketing Manager for Mountain Bike from 2017 to 2019, overseeing marketing strategies in Irvine, California. Prior to this, he was the Product Manager for Footwear from 2010 to 2013, where he focused on product development and management. After his role as Marketing Manager, he transitioned to the position of Global Brand Copywriter for all categories, including Mountain Bike, MX, and Lifestyle, from 2019 to 2020. Additionally, he worked as the Senior Global Product Manager for Mountain Bike and Footwear categories from 2013 to 2017.
Education and Expertise
Dave Ahumada possesses expert-level knowledge in the development, merchandising, sales, and marketing of footwear, apparel, and mountain bike product lines. His extensive experience in these areas has allowed him to specialize in creating and executing story and copy assets for brands within the mountain biking and action sports sectors. His client portfolio includes notable names such as YT Industries and Main Street Cyclery, reflecting his capability in delivering effective marketing strategies.
Background
Before his tenure at Fox Racing, Dave worked at Adio Footwear Inc as the Global Director of Product and Marketing from 2007 to 2009. His career in the footwear industry began at Earth Products/Adio Footwear, where he held several positions, including Senior Brand/Sales Manager from 2005 to 2007 and Domestic Sales and Merchandising Manager from 2000 to 2005. This diverse background in product management and marketing laid the foundation for his subsequent roles in the action sports industry.
Achievements
Dave Ahumada is the founder and a board member of @RideMTBDay, a global holiday dedicated to promoting mountain biking. This initiative highlights his commitment to the sport and his efforts to foster community engagement within the mountain biking sector. His work in various capacities across the industry has positioned him as a knowledgeable figure in the marketing and product development landscape.
Current Role at Opus Inc.
Since 2010, Dave has been self-employed as a Product/Marketing Specialist and Senior Level Copywriter at Opus Inc., based in Orange County, California. In this role, he continues to leverage his extensive experience in marketing and product development, focusing on delivering high-quality copy and strategic marketing solutions for his clients.