Lena Teresa Presser
About Lena Teresa Presser
Lena Teresa Presser is a Product Category Manager for Lifestyle EMEA at Fox Racing, where she has worked since 2021. She has a background in product marketing and management, with experience at ASICS, PVH Corp., and adidas.
Work at Fox Racing
Lena Teresa Presser has been serving as the Product Category Manager Lifestyle EMEA at Fox Racing since 2021. Based in Barcelona, Catalonia, Spain, she has held this position for three years. In her role, she leads product review meetings at the Fox Racing headquarters to ensure that product offerings align with the global brand strategy. Additionally, she collaborates closely with the operations team to manage collections, which includes overseeing linelists and order entry tools.
Previous Experience in Product Marketing
Before joining Fox Racing, Lena worked at ASICS EMEA as a Product Marketing Running Graduate from 2019 to 2020. She also served as a Product Line Coordinator for Running Apparel & Accessories at ASICS EMEA from 2020 to 2021. Her experience includes a role at PVH Corp., where she focused on Travel Retail Merchandising for Tommy Hilfiger and Calvin Klein from 2017 to 2018. Earlier in her career, she worked at adidas as a Product Marketing specialist for Running Footwear in 2016.
Education and Expertise
Lena Teresa Presser studied International Management at the University of Applied Science Hof, where she earned her Bachelor of Arts (B.A.) from 2014 to 2019. She also attended Budapest Business School, achieving another Bachelor of Arts (B.A.) in International Management in 2017. This educational background has equipped her with the skills necessary for her roles in product marketing and management within the sports and lifestyle sectors.
Market Analysis and Collaboration
In her current role, Lena conducts market visits to stay informed about the European clothing market. This involves analyzing product offerings, competition, distribution channels, and consumer trends. She also collaborates with the marketing department to oversee the development of catalogues and marketing materials. Lena is responsible for the sample order process and frequently presents product lines to the sales force and at go-to-market events.