Mikey Rangel
About Mikey Rangel
Mikey Rangel serves as the Global Director of Marketing at Fox Racing, where he has worked since 2020. He has a strong background in sports marketing, having previously held positions at Roark and Stance Socks, and specializes in developing strategies that enhance brand positioning.
Current Role at Fox Racing
Mikey Rangel serves as the Global Director of Marketing at Fox Racing, a position he has held since 2020. In this role, he is responsible for overseeing the company's marketing strategies on a global scale. His focus includes enhancing brand presence and developing effective marketing campaigns that resonate with target audiences. Rangel's leadership in this position has contributed to the overall growth and visibility of the Fox Racing brand in the competitive sports marketing landscape.
Previous Experience at Roark
Before joining Fox Racing, Mikey Rangel worked at Roark as the Director of Brand Marketing from 2017 to 2020. During his three years in this role, he was based in the Orange County, California area. Rangel played a key role in shaping the brand's marketing strategies and initiatives, contributing to its growth and market presence.
Experience at Fox Racing as Global Sports Marketing Manager
Mikey Rangel previously held the position of Global Sports Marketing Manager at Fox Racing from 2012 to 2014. In this two-year role, he focused on sports marketing initiatives that aimed to elevate the brand's engagement with athletes and fans. His contributions during this period laid the groundwork for his later role as Global Director of Marketing.
Role at Stance Socks
Rangel also worked at Stance Socks as the Category Director and Marketing Director for Performance from 2014 to 2017. In this capacity, he was responsible for marketing strategies that targeted performance-oriented products. His experience at Stance Socks further developed his expertise in brand storytelling and product demand creation.
Marketing Expertise and Strategies
Mikey Rangel specializes in creating product demand through compelling brand storytelling. His extensive experience in sports marketing has equipped him with the skills to develop omni-channel go-to-market strategies that enhance brand positioning. Rangel's focus on effective marketing communication has been instrumental in driving brand growth and consumer engagement.