Robert Ramos
About Robert Ramos
Robert Ramos is a Senior Product Line Manager at Fox Head, Inc., where he has worked since 2016. He oversees the SHIFT MX brand product line and manages various aspects of product development, including seasonal SKU counts and market analysis.
Work at Fox Racing
Robert Ramos has been employed at Fox Head, Inc. since 2016, where he currently holds the position of Senior Product Line Manager. In this role, he builds and maintains the Visual Line Plan (VLP), which is essential for managing seasonal SKU counts and validation. He oversees the SHIFT MX brand product line, which includes both soft goods and hard goods. His responsibilities also involve creating and managing PLM line plans that guide product development cycles, preparing presentations for key milestone meetings, and collaborating with various teams to ensure alignment with performance indicators.
Previous Experience at Billabong
Before joining Fox Head, Inc., Robert Ramos worked at Billabong for a total of six years in various roles. He served as the Men's T-Shirt Production Coordinator from 2004 to 2010, followed by a position as PLM Project Manager from 2010 to 2015. His earlier role at Billabong was as an A/R Accounting Coordinator from 2002 to 2004. This diverse experience in product management and coordination provided him with a solid foundation for his current role in the action sports industry.
Education and Expertise
Robert Ramos possesses expertise in product line management, particularly in the action sports clothing sector. His role requires him to analyze historical data from demand planning to inform line architecture and set profit and revenue goals. He creates product briefs that incorporate competitive landscape data, margin, and revenue targets. His ability to collaborate with design, development, and marketing teams ensures that product creation aligns with business objectives and market trends.
Key Responsibilities
In his position as Senior Product Line Manager, Robert Ramos is responsible for a variety of tasks that are crucial to the product development process. He prepares and presents decks for key milestone meetings, conducts competitive research on action sports clothing brands, and manages Limited Edition (LE) projects. Additionally, he coordinates with regional product managers to align wholesale and retail pricing with business needs, ensuring that product launch goals are met in collaboration with marketing teams.