Casey Croom
About Casey Croom
Casey Croom is the Director of Strategic Partnerships at FranklinCovey, with a background in marketing, business solutions, and pharmaceutical sales.
Director Of Strategic Partnerships at FranklinCovey
Casey Croom currently holds the position of Director of Strategic Partnerships at FranklinCovey, a role they have been dedicated to since 2013. In this capacity, Croom focuses on developing and managing strategic partnerships that align closely with the mission of FranklinCovey. Their work involves enhancing business development and customer relationship management, efficiently utilizing their strong background in communication and analysis. Based in the Dallas/Fort Worth area, Croom has been instrumental in fostering partnerships that support the growth and impact of the company.
Senior Marketing Representative at Touchstone Medical Imaging
From 2011 to 2012, Casey Croom served as a Senior Marketing Representative at Touchstone Medical Imaging, LLC, located in Plano, TX. During their one-year tenure, Croom was responsible for driving marketing initiatives and contributing to the company's growth objectives. Their work aided in enhancing the visibility and reach of Touchstone's services within the medical imaging industry.
Co-Owner of Aecium Business Solutions
Between 2003 and 2011, Casey Croom co-owned Aecium Business Solutions, a medical billing and consulting company. For eight years, Croom leveraged their expertise to provide valuable consulting services and manage billing operations. This role allowed them to deepen their understanding of business management and healthcare billing processes, contributing to the operational success of the company.
Pharmaceutical Sales Representative Roles
Casey Croom has a background in pharmaceutical sales, having worked at two prominent companies in this field. From 2000 to 2003, Croom was a Senior Pharmaceutical Sales Representative at Pharmacia Corporation in the Dallas-Fort Worth Metroplex. Prior to that, they served as a Pharmaceutical Sales Representative at Schering-Plough Research Institute from 1996 to 2000 in Plano, TX. These roles involved promoting pharmaceutical products and building relationships with healthcare professionals to support the dissemination of medical products.
Education: Bachelor of Arts in English from The University of Texas at Arlington
Casey Croom completed their Bachelor of Arts degree in English Language and Literature/Letters at The University of Texas at Arlington, studying from 1992 to 1996. This educational background provided them with a strong foundation in communication, critical thinking, and analysis, skills which have proven valuable in their various professional roles.