Tammie Mc Kenzie
About Tammie Mc Kenzie
Tammie Mc Kenzie is the Platform Product Marketing Leader at FranklinCovey, with extensive experience in marketing and client success roles across various companies.
Title and Current Role
Tammie Mc Kenzie currently serves as the Platform Product Marketing Leader at FranklinCovey, where she has been employed since 2019. She operates out of the San Francisco Bay Area in this capacity. Tammie is responsible for overseeing the product marketing strategy, focused on translating complex technical features into relatable customer benefits to drive product activation and adoption.
Professional Experience
Tammie Mc Kenzie has a diverse professional background that spans over two decades, with significant roles in various organizations. She was the VP of Learning Innovation and Marketing at Duarte, Inc. from 2017 to 2019, and prior to that, she served as VP of Client Success at the same company from 2011 to 2017. Tammie also held the position of VP of Marketing & Demand Generation at Cruiser Customizing, Inc. from 2008 to 2011, and the role of Executive Channel Producer at MediaZone from 2007 to 2008. Earlier in her career, she worked as Director of Ecommerce at Ridegear.com from 2005 to 2007, and as Director of Information Services at M3iworks from 1996 to 2004.
Education Background
Tammie Mc Kenzie studied Sales, Distribution, and Marketing Operations at San Jose State University from 1991 to 1994. She also attended Silicon Valley College for a course in Graphic Design and the U.S. Naval School for Logistics, Materials, and Supply Chain Management in the year 1970.
Skills and Expertise
Tammie Mc Kenzie specializes in strategic planning, creative campaign development, and cross-functional collaboration. She has a proven ability to craft impactful messages that resonate with target audiences. Her expertise in creative storytelling, honed during her time at Duarte, Inc., enhances product narratives and drives engagement. Tammie's global perspective, cultivated through her work in international markets, enables her to tailor products to diverse audience needs effectively.