FreeWheel
FreeWheel offers a range of products and services designed to enhance TV and video advertising, including technology platforms, advisory services, and data-driven insights, with a global presence in nine countries.
Products
FreeWheel offers a variety of products tailored to the needs of the premium video ecosystem. These include DemandSuite, designed to optimize demand-side operations; SupplySuite, which supports the supply-side; Strata, focusing on media buying and planning; and Beeswax, which offers customizable programmatic advertising solutions. These products aim to streamline various aspects of TV and video advertising.
Advisory Services
FreeWheel provides comprehensive advisory services to assist premium publishers and distributors in navigating the complex premium video ecosystem. Their expertise helps clients maximize their advertising strategies and outcomes by leveraging the latest industry trends and data-driven insights. These services are designed to optimize performance and achieve strategic business goals in the digital video advertising market.
Viewer Experience Lab
FreeWheel operates the Viewer Experience Lab in collaboration with MediaScience. This initiative focuses on enhancing the quality of TV advertising. By conducting research and experiments, the lab aims to understand viewer behavior and preferences, contributing to the development of more effective and engaging advertising formats that improve overall viewer experience.
FreeWheel Video Marketplace Report
The FreeWheel Video Marketplace Report is a key publication from FreeWheel that offers valuable insights into the digital video advertising landscape. This comprehensive report provides data and analysis on industry trends, helping stakeholders make informed decisions. It serves as a critical resource for understanding viewer behaviors, market dynamics, and advertising effectiveness.
Global Presence
FreeWheel maintains a significant global presence, with offices in nine countries. This international footprint enables the company to serve a diverse range of clients and tap into various markets. Their widespread reach supports their mission to advance the premium video ecosystem and provide top-tier services and solutions to clients worldwide.