Amy Xiaojia Chen

Director Strategic Initiatives @ FreeWheel

About Amy Xiaojia Chen

Amy Xiaojia Chen serves as the Director of Strategic Initiatives at FreeWheel, bringing extensive experience in supply chain management and strategic operations from her previous roles at companies such as PVH Corp. and Deloitte.

Current Role at FreeWheel

Amy Xiaojia Chen serves as the Director of Strategic Initiatives at FreeWheel. She has held this position since 2021. In her role, she focuses on driving strategic projects and initiatives that align with the company's goals. Her responsibilities include overseeing the development and implementation of strategies that enhance operational efficiency and support digital transformation efforts within the organization.

Previous Experience at PVH Corp.

Prior to her current role, Amy worked at PVH Corp. as a Manager of Strategic Initiatives from 2019 to 2021. During her tenure, she contributed to various strategic projects aimed at improving business operations and enhancing the company's market position. Her experience at PVH Corp. provided her with insights into the fashion and retail industries.

Education and Expertise

Amy holds a Bachelor's Degree in Co-op Management and Finance from the University of Toronto Scarborough. She furthered her education by obtaining a Master’s Degree in Supply Chain Management from the Massachusetts Institute of Technology. Her academic background supports her expertise in financial modeling, sourcing strategy, digital transformation, and network optimization.

Career Background and Roles

Amy has a diverse career background with experience in various roles across multiple organizations. She has worked as a Senior Merchandise Business Analyst and Business Analyst at Target Canada, a Senior Consultant at Deloitte, and held positions at Ontario Realty Corporation and TD Wealth Management. Her roles have involved responsibilities in strategic initiatives, supply chain planning, and project coordination.

Skills and Specializations

Amy possesses a range of skills that include financial modeling, sourcing strategy, operating model design, and supply chain planning. She is experienced in product Go-to-Market strategies and has a strong focus on digital transformation initiatives. Her skill set enables her to effectively contribute to strategic planning and operational improvements in her current and previous roles.

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