Christopher Penfold
About Christopher Penfold
Christopher Penfold is a Senior Marketplace Partnership Manager at FreeWheel, with extensive experience in digital marketing and programmatic execution across various roles in the industry. He has a strong background in managing international brands and optimizing advertising technology, complemented by a degree in Business & Management from Brunel University.
Current Role at FreeWheel
Christopher Penfold serves as the Senior Marketplace Partnership Manager at FreeWheel, a position he has held since 2022. In this role, he manages programmatic execution and consultancy for 25 global brands. His expertise lies in handling diverse international markets, showcasing his ability to adapt strategies to meet the needs of various clients. He specializes in transitioning major brands from external agencies to internal operations, which enhances their in-house capabilities.
Previous Experience at Entain
Prior to his current role, Penfold worked at Entain in multiple capacities. He served as the Online Media Specialist from 2016 to 2021, where he focused on digital media strategies. He also held the position of Biddable Media Manager from 2019 to 2021, overseeing biddable media campaigns. Additionally, he was the Ad Operations Manager from 2017 to 2021, managing advertising operations and ensuring effective execution of media strategies.
Experience at Ve Interactive
Penfold began his career at Ve Interactive as a Publisher Development Executive, where he worked for seven months in 2015 and 2016. Based in London, he contributed to the development of publisher partnerships, gaining valuable experience in the digital marketing landscape.
Education and Expertise
Christopher Penfold studied at Brunel University, where he earned a Bachelor of Science (BSc) degree in Business & Management from 2011 to 2015. He is proficient in utilizing Google and Adobe stacks, including analytics, to drive data-informed decision-making in marketing. His expertise extends to MarTech implementation, optimizing technology use for advertising, and managing Data Management Platforms (DMP) and Customer Data Platforms (CDP) to support data-driven marketing strategies.
Skills in Paid Social Media
Penfold has extensive experience in paid social media execution and consultancy across major platforms, including Facebook, Twitter, and Snapchat. His skills in this area enable him to develop and implement effective social media strategies that drive engagement and performance for brands.