Tom Soper
About Tom Soper
Tom Soper is a Senior Marketing Director with extensive experience in the media and entertainment industry. He has held various leadership roles at Music Choice and currently works at FreeWheel, where he focuses on marketing strategy and marketplace activation.
Work at FreeWheel
Currently, Tom Soper serves as the Senior Marketing Director at FreeWheel, a role he has held since 2022. In this position, he focuses on marketing strategies that enhance commercial activation for publisher partners. Prior to this, he worked as the Director of Marketing – Marketplace Activation at FreeWheel from 2021 to 2022. His responsibilities included developing and executing marketing initiatives aimed at optimizing marketplace performance.
Career at Music Choice
Tom Soper has an extensive career at Music Choice, where he held several key positions. He began as an Advertising Sales Account Executive from 2007 to 2008, then progressed to Director of Advertising Sales from 2008 to 2012. He continued to advance in the organization, serving as Senior Director of Advertising for 11 months in 2012, followed by Vice President of Distribution from 2013 to 2014. He later took on the role of Vice President of Advertising and Ad Ops from 2014 to 2017, and finally served as Senior Vice President of Advertising and Data/Analytics from 2017 to 2021.
Education and Expertise
Tom Soper holds a Bachelor of Arts (B.A.) in English and Economics from the College of the Holy Cross. He furthered his education by earning an MBA in Marketing from Baruch College, which he completed from 2004 to 2007. His academic background complements his extensive experience in marketing strategy, messaging, and execution within the media and entertainment industry.
Previous Experience at The Walt Disney Company
Before his tenure at Music Choice, Tom Soper worked at The Walt Disney Company as an Account Manager from 2003 to 2007. This role provided him with foundational experience in account management within a major media organization, contributing to his overall expertise in marketing and advertising.
Leadership and Career Progression
Throughout his career, Tom Soper has demonstrated a proven track record of leadership in marketing roles. He has successfully progressed from an Account Executive to Senior Vice President at Music Choice, showcasing his ability to adapt and excel in various marketing functions. His strong background in advertising and data analytics has been instrumental in his career advancement.