Triya Yeo
About Triya Yeo
Triya Yeo is an Assistant Product Manager at FreeWheel, specializing in software development projects for the media and advertising industry. With a background in risk advisory, internal auditing, and financial planning, she has extensive experience engaging with clients across the APAC region.
Work at FreeWheel
Triya Yeo has been serving as an Assistant Product Manager at FreeWheel since 2019. In this role, she manages software development projects that focus on campaign management and finance solutions tailored for the media and advertising industry. She acts as the primary client contact for master data and media finance product solutions, specifically for clients in the APAC region. Her responsibilities include engaging with clients across 15 countries to facilitate research and product development, ensuring that client requirements are met effectively.
Previous Experience in Risk Advisory and Consulting
Before joining FreeWheel, Triya Yeo worked at BDO in Australia as a Senior Consultant in Risk Advisory from 2012 to 2015. During her time there, she developed system approach documents that highlighted client requirements through in-depth analyses. Following her tenure at BDO, she held various roles at Dentsu Aegis Network, including Senior Internal Auditor in both Singapore and London, and Senior Business Analyst in Singapore. Her experience in these positions contributed to her expertise in risk management and financial analysis.
Educational Background
Triya Yeo has a solid educational foundation in accounting and finance. She studied at the University of Melbourne, where she earned a Bachelor of Commerce (B.Com.) in Accounting and Finance from 2008 to 2010. Additionally, she briefly attended the University of Southern California, achieving the same degree in 2009. She furthered her education at Kaplan Professional Education Australia, obtaining a Diploma of Financial Planning (RG146) from 2011 to 2012. Furthermore, she completed a Professional Certificate in Accounting from Chartered Accountants Australia and New Zealand between 2012 and 2015.
Team Management and Development
In her current role at FreeWheel, Triya Yeo manages both in-house and outsourced teams, including collaboration with a team from Tata Consultancy Services in India. She is also involved in coaching and developing team members, focusing on enhancing their leadership skills through company-initiated programs. This aspect of her role emphasizes her commitment to team development and effective management practices.