Carmina De Leon
About Carmina De Leon
Carmina De Leon is a Product Manager at FreshBooks, where she leads product strategy and development teams. She has a background in marketing and human resources, with previous roles at Intuit and PwC.
Current Role at FreshBooks
Carmina De Leon serves as a Product Manager at FreshBooks, a position she has held since 2018. In this role, she focuses on product strategy, visioning, and roadmaps, ensuring that product delivery aligns with the needs of target customers and internal stakeholders. She leads two development teams, facilitating team rituals such as stand-ups, planning, grooming, and retrospectives. Carmina also collaborates closely with UX designers to create effective design strategies, user flows, and customer journeys.
Previous Experience at Intuit
Before joining FreshBooks, Carmina De Leon worked at Intuit as a Customer Retention Marketing Manager from 2016 to 2018. During her two years in this role, based in Mississauga, Ontario, she focused on strategies to retain customers and enhance their experience with Intuit's products.
Background at PwC
Carmina De Leon has a background in marketing from her time at PwC, where she worked as a Marketing Manager in Tax Sales and Relationship Management from 2006 to 2014. Over the course of eight years in the Toronto, Canada Area, she developed skills in managing marketing strategies and client relationships.
Education and Qualifications
Carmina De Leon has an educational background that includes a Certificate with Honors in Human Resources Management from Sheridan College, completed from 2007 to 2009. Additionally, she earned a Diploma with Honors in Media Arts, now known as Media Fundamentals, from Sheridan College, studying from 2001 to 2004.
Feature Development at FreshBooks
At FreshBooks, Carmina De Leon played a key role in releasing the Digital Receipts and Bills Scanning feature. This feature enhances the ability of small business owners to manage their finances without needing extensive accounting knowledge, reflecting her commitment to improving user experience and product functionality.