Catalina Lopez (She/Her)
About Catalina Lopez (She/Her)
Catalina Lopez is a Senior Director of Growth Marketing at FreshBooks, where she has worked since 2021. She holds an HBA from Western University and has extensive experience in marketing roles across various companies, including TELUS and Johnson & Johnson.
Work at FreshBooks
Catalina Lopez has held the position of Senior Director, Growth Marketing at FreshBooks since 2021. In this role, she is responsible for developing and executing marketing strategies that drive user growth and engagement. Prior to her current position, she served as Director, User Growth at FreshBooks from 2020 to 2021, where she focused on enhancing customer acquisition and retention efforts.
Education and Expertise
Catalina Lopez studied at Western University, where she earned an Honours Business Administration (HBA) degree. She also studied at Tsinghua University, focusing on Economics and Management, and achieved an HBA. Her educational background provides her with a strong foundation in business principles and marketing strategies.
Previous Work Experience
Before joining FreshBooks, Catalina Lopez held various marketing roles across multiple organizations. She worked at Juno College of Technology as Head of Marketing and Sales from 2019 to 2020. Prior to that, she was Director of Multicultural Marketing at TELUS, overseeing marketing efforts for TELUS, Koodo, and Public Mobile in 2019. Her experience also includes positions at Johnson & Johnson, where she served as Brand Manager for various product lines, and at Shiseido, where she worked as a Public Relations Coordinator.
Career Progression
Catalina Lopez's career progression includes significant roles in marketing and brand management. She began her career at Shiseido as a Marketing Coordinator in 2007. Over the years, she advanced to positions such as Associate Brand Manager and Brand Manager at Johnson & Johnson, where she managed well-known brands like AVEENO® and JOHNSON'S® Baby. Her tenure at TELUS as Marketing Team Lead further solidified her expertise in multicultural marketing and user growth strategies.
Leadership Roles
Catalina Lopez has demonstrated leadership in various capacities throughout her career. At the Richard Ivey School of Business, she served as Chief Orientation Coordinator from 2008 to 2009. Her leadership roles have equipped her with skills in team management and strategic planning, contributing to her effectiveness in her current position at FreshBooks.