Lindsay Lapchuk
About Lindsay Lapchuk
Lindsay Lapchuk is the Associate Director of Public Relations at FreshBooks, where she leads an internal agency providing marketing services. With over 10 years of experience in public relations, she has a strong background in strategic planning, media relations, and communications.
Work at FreshBooks
Lindsay Lapchuk currently serves as the Associate Director of Public Relations at FreshBooks, a position she has held since 2018. In this role, she leads an internal agency that provides marketing services, including planning, design, and copywriting, to various stakeholders within the company. Her previous roles at FreshBooks include Public Relations Manager from 2015 to 2017 and Senior Public Relations Manager from 2017 to 2018. Additionally, she worked as a Communications Specialist from 2013 to 2015 and as a Small Business Consultant from 2012 to 2013. Throughout her tenure, she has contributed to securing media coverage for FreshBooks in prominent outlets.
Education and Expertise
Lindsay Lapchuk studied at the University of Guelph. She has over 10 years of experience in strategic public relations planning, agency and contractor management, and media and influencer relations. Her expertise extends to employer branding, social media management, press releases, and content marketing. This diverse skill set has enabled her to effectively lead communication strategies that enhance brand visibility and engagement.
Background
Before joining FreshBooks, Lindsay Lapchuk worked at Prepskills Inc. as a Sales and Business Development professional from 2011 to 2012. Her career at FreshBooks began in 2012, where she took on various roles that contributed to her growth in the communications field. She has experience in business development and sponsorships, as well as hiring and mentoring within her area of expertise.
Achievements
Lindsay Lapchuk's communication strategies have successfully secured media coverage for FreshBooks in major outlets, including CBS This Morning, The New York Times, The Wall Street Journal, MSNBC, Lifehacker, Forbes, Entrepreneur, and Inc. Her leadership in public relations has played a significant role in enhancing the company's public image and outreach.