Olena Dingeldein
About Olena Dingeldein
Olena Dingeldein is a Senior Manager of Marketing Operations at FreshBooks, recognized for her adaptability and expertise across various roles in finance, production, marketing, and operations. She excels in delivering data quality, aligning business goals with technology solutions, and improving processes within the publishing and media industry.
Work at FreshBooks
Olena Dingeldein serves as the Senior Manager of Marketing Operations at FreshBooks, a position she has held since 2021. In this role, she focuses on delivering data quality and consistency to enhance insights and marketing programs. She acts as a data steward, ensuring that the data used across marketing initiatives is accurate and reliable. Her responsibilities also include aligning business goals with technology solutions to drive process improvements.
Previous Experience in Marketing and Audience Development
Before joining FreshBooks, Olena Dingeldein worked at TC Media as the Manager of Audience Development from 2017 to 2019. Prior to that, she spent 11 years at Rogers Sports & Media in various roles, including Manager of Audience Development, Production Manager, and Events Coordinator. Her extensive experience in audience development operations within the publishing and media industry has equipped her with a strong understanding of market dynamics and audience engagement strategies.
Background in Finance and Operations
Olena Dingeldein has a diverse professional background that includes roles in finance, production, marketing, and operations. She worked as a Group Accountant at Rogers Publishing - Business Information Group from 2001 to 2003 and as a Circulation Clerk from 1998 to 2000. This varied experience showcases her adaptability and strong aptitude for learning across different functions within organizations.
Project Management and Business Strategy Skills
Olena Dingeldein has demonstrated her capability in project management by successfully leading diverse technology projects. She defines business requirements and serves as a liaison between stakeholders and teams, ensuring that projects align with business objectives. Her role as a business strategist involves introducing new approaches to improve processes in marketing, operations, and reporting.
Technical and Financial Acumen
Olena leverages her technical, business, and financial acumen to connect stakeholders and clients effectively. As a facilitator, she plays a crucial role in bridging the gap between different teams and ensuring that business goals are met through strategic technology solutions. Her ability to deliver data-driven insights supports the overall success of marketing initiatives.