Audrey Zmuda
About Audrey Zmuda
Audrey Zmuda serves as the Market Research Lead at Front, where she has worked since 2022. With a rich background in market research, she has held positions at notable companies including Facebook, Instacart, and Intuit, and possesses expertise in both qualitative and quantitative research methodologies.
Current Role at Front
Audrey Zmuda serves as the Market Research Lead at Front, a position she has held since 2022. Based in San Francisco, California, she has been instrumental in leading market research initiatives that inform product development and customer engagement strategies. Her role involves collaborating closely with analytics teams to enhance understanding of the customer base, ensuring that insights drive decision-making processes.
Previous Experience in Market Research
Prior to her current role, Zmuda accumulated extensive experience in market research across various organizations. She worked at Facebook as a Researcher from 2016 to 2018, and at Instacart as Research Manager for Market Research and Customer Insights from 2018 to 2022. Her earlier roles include Senior Manager of Customer Insights & Design Strategy at Intuit from 2012 to 2016, and Marketing Research Manager positions at LeapFrog Enterprises and Gap Inc. These roles have equipped her with a diverse skill set in research methodologies and customer insights.
Educational Background
Audrey Zmuda holds a Bachelor of Science degree in Advertising and Business Administration from San Francisco State University, where she studied from 1982 to 1989. She also earned a Master of Business Administration (MBA) with a focus on Marketing from the University of Colorado Boulder - Leeds School of Business, completing her studies from 1992 to 1994. This educational foundation supports her expertise in market research and customer insights.
Research Methodologies and Expertise
Zmuda possesses expertise in both qualitative and quantitative research methodologies, with a particular focus on early-stage research. She is skilled in various techniques, including ethnography, focus groups, and usability studies. Additionally, she is proficient in moderating and facilitating research sessions. Her specialization includes concept development, optimization, and testing, utilizing advanced techniques such as segmentation, conjoint analysis, and pricing strategies.
Consulting and Additional Roles
In addition to her full-time role at Front, Audrey Zmuda consults for startups, providing insights and strategies to enhance their market research capabilities. She is known for fostering team bonding and enjoyment within her teams, earning the informal title of 'Chief Fun Officer.' This approach contributes to a positive work environment while maintaining a focus on achieving research objectives.