🛩 Andres Arana

Marketing @ FS-ISAC

About 🛩 Andres Arana

Andres Arana is a marketing professional with extensive experience in sales and business development across Latin America. He has held various roles at notable companies, including Procore Technologies and DataRobot, and has a strong educational background in International Business and Finance.

Current Role at FS-ISAC

Andres Arana has been working at FS-ISAC in a marketing capacity since 2009. Over his 15 years at the organization, he has contributed to various marketing initiatives aimed at enhancing the organization's outreach and engagement within the financial services sector.

Professional Experience

Andres Arana has held various roles in marketing and business development across multiple organizations. He worked at Infinita as an International Business Consultant from 2008 to 2011. He served as the Mexico and South America Sales Manager at Tableau Software in 2017 and later took on the role of Enterprise Manager - LATAM from 2018 to 2019. His tenure at DataRobot as Director - LATAM lasted from 2019 to 2023. He also held positions at WMX Consulting, including Senior International Business Consultant and Business Development Director.

Education and Qualifications

Andres Arana holds a Double Bachelor of Business Administration in International Business and Finance from St. Edward's University. He furthered his education at Université Paris-Sorbonne, where he studied International Finance and achieved a Diplôme d’Études en Langue Française (DELF). Additionally, he completed a course on Developing Strategy for Value Creation at London Business School from 2014 to 2015.

Sales and Business Development Expertise

Andres Arana possesses extensive experience in managing sales and business development across Latin America. He has successfully managed deals with Fortune 500 companies and large oil companies, including Amazon, BBVA, BP, P&G, FEMSA, and Pemex. His deep technical competency and consultative approach enable him to build relationships and expand market share effectively in culturally diverse regions.

Cultural and Market Understanding

Andres Arana utilizes his understanding of Latin-American culture, market dynamics, and people to enhance business relationships. His focus on customer return and results reflects his aggressive and goal-oriented approach in sales leadership, which has contributed to his success in various roles throughout his career.

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