Lynette Picconi Kaylor
About Lynette Picconi Kaylor
Lynette Picconi Kaylor serves as the Senior Vice President and Head of North American Sales at FuboTV, where she has significantly enhanced sales operations and brand positioning since 2022. With a background in media and advertising, she has held leadership roles at notable companies including Merkle and V12 Data, contributing to substantial revenue growth and operational efficiency.
Work at fuboTV
Lynette Picconi Kaylor serves as the Senior Vice President and Head of North American Sales at fuboTV since 2022. In her role, she has curated a high-performing sales team through strategic hiring and onboarding of key Vice Presidents. Kaylor has developed the framework and strategy for fuboTV's brand positioning. She has transformed the company's sales operations within 30 days, enhancing growth and operational efficiency. Additionally, she implemented a Salesforce CRM system within six months, which improved sales and revenue tracking capabilities. Kaylor also established robust data capabilities and advertising guidelines to amplify monetization avenues.
Previous Experience
Before joining fuboTV, Lynette Picconi Kaylor held several significant positions. She worked at Merkle as Senior Vice President of Media & Publisher Solutions - Merkury from 2017 to 2022. Prior to that, she was the Director of Digital Partnerships at V12 Data from 2012 to 2017. Kaylor also served as Vice President of Student Health Plan Distribution at Next Generation Insurance Group, LLC for nine months in 2011. Her early career included a role as an Account Executive at MetLife, Inc. from 2010 to 2011.
Education and Expertise
Lynette Picconi Kaylor earned her Bachelor of Arts degree from the University of Colorado Boulder, where she studied from 1999 to 2004. She completed her high school education at Mullen High School from 1995 to 1999. Kaylor's educational background has equipped her with the skills necessary for her roles in sales and marketing, particularly in developing strategic frameworks and optimizing operational efficiencies.
Achievements
At fuboTV, Lynette Picconi Kaylor has achieved significant milestones, including orchestrating a structural and procedural overhaul that optimized team synergies and leveraged operational partnerships. Under her leadership, the company has demonstrated year-on-year growth, outpacing the industry by 8% and surpassing $100 million in revenue for the first time. Kaylor has also pioneered strategic measurement partnerships that showcased the value of the company's advertising inventory and led the creation of a data-driven ad sales division.