Helen Barrass
About Helen Barrass
Helen Barrass serves as the VP of Marketing Strategy at FUGA, bringing over 15 years of experience in the music industry. She has held various roles at notable companies, including AWAL and Warp Records, and has successfully managed marketing for several acclaimed artists.
Current Role at FUGA
Helen Barrass serves as the Vice President of Marketing Strategy at FUGA, a position she has held since 2022. In this role, she focuses on developing and implementing marketing strategies that enhance the visibility and reach of FUGA's services within the music industry. Her extensive experience in marketing and communications supports her efforts to drive growth and innovation at the company.
Previous Experience at AWAL
Helen Barrass has a significant history with AWAL, where she worked in various capacities from 2013 to 2022. She served as Marketing Manager from 2013 to 2018, followed by a role as Senior Marketing Director from 2018 to 2022. In her tenure, she led marketing initiatives that contributed to the success of numerous artists, enhancing their presence in the competitive music market. Additionally, she briefly held the position of Head of Artist & Label Development for nine months in 2021.
Background in Music Marketing
Helen Barrass has over 15 years of experience in the music industry, specializing in strategic global marketing, communications, A&R, and events management. Her career began at FILTER Creative Group, LLC, where she worked in UK Marketing from 2004 to 2006. She then joined Warp Records, where she held multiple roles, including A&R and Marketing Coordinator, and later Marketing Manager, from 2007 to 2013. This diverse background has equipped her with a comprehensive understanding of the music landscape.
Education and Qualifications
Helen Barrass studied at Goldsmiths, University of London, where she earned a Bachelor of Arts degree in Communications and Sociology from 2001 to 2004. This educational background provided her with a strong foundation in communication strategies and sociocultural dynamics, which she applies in her marketing roles within the music industry.
Achievements in the Music Industry
Helen Barrass has achieved notable success in marketing for various artists, including Little Simz, Gerry Cinnamon, Nick Cave & The Bad Seeds, Laura Marling, The Wombats, and Tom Misch. Several of these records reached top positions in the UK charts, demonstrating her effectiveness in artist promotion. In 2017, she was recognized in SheSaidSo's Alternative Power List for her contributions to the music industry, highlighting her influence and impact.