Karma Bertelsen
About Karma Bertelsen
Karma Bertelsen is an Audience Insights Manager (Global) at FUGA, where she focuses on identifying growth opportunities and providing strategic marketing advice. With over 10 years of experience in marketing and client relations, she has worked with a variety of high-profile clients across multiple sectors.
Work at FUGA
Karma Bertelsen serves as the Audience Insights Manager (Global) at FUGA, a position she has held since 2021. In this role, she focuses on identifying potential growth opportunities to drive incremental revenues for FUGA clients. She provides strategic advice on understanding consumer demographics, psychographics, behavior, and consumption methods, which helps optimize marketing strategies for the company's diverse clientele.
Previous Experience
Prior to her role at FUGA, Karma Bertelsen accumulated extensive experience in various marketing and client relations positions. She worked as a Supervisor at HMV from 2009 to 2012, and later served as an Account Manager at NewBay Media from 2012 to 2015. She held the position of Marketing & PR Coordinator at PPL for nine months in 2015-2016, and worked as Marketing Manager at Kilimanjaro Live Ltd from 2016 to 2020. Additionally, she was a Digital Marketing Consultant at deviate digital for three months in 2020 and Head of Marketing at Good Soldier for five months in 2021.
Education and Expertise
Karma Bertelsen studied at the Academy of Contemporary Music, where she earned a BA (Hons) Degree in Music Business from 2008 to 2010. With over 10 years of experience in marketing and client relations, she specializes in audience engagement through insights and analysis. Her expertise spans various sectors, including live events, recorded media, distribution, licensing, and publishing.
Client Engagement and Campaigns
In her career, Karma Bertelsen has worked with a diverse range of high-profile clients across multiple sectors, including music, comedy, sports, digital, influencer, and authors. She is known for delivering creative and innovative marketing campaigns that enhance audience engagement and drive results for her clients.