Amy Barrett Crow
About Amy Barrett Crow
Amy Barrett Crow serves as the VP of Global PR and Communications at FullStory, a position she has held since 2022. She has extensive experience in communications and marketing across various companies, including roles at Pluck, project44, Convey, TrendKite, Bazaarvoice, Indeed.com, and Mutual Mobile.
Work at FullStory
Amy Barrett Crow has been serving as the Vice President of Global PR and Communications at FullStory since 2022. In this role, she is responsible for overseeing the company's public relations strategies and communication efforts on a global scale. Her experience in digital experience intelligence platforms supports her work in enhancing customer experiences within the e-commerce and SaaS sectors.
Previous Roles in Communications
Prior to her current position, Amy Barrett Crow held several significant roles in communications. She worked at project44 as Head of Global Communications for a brief period in 2022. From 2019 to 2022, she served as Head of Communications and Content at Convey. Additionally, she was the Global Communications Director at TrendKite from 2018 to 2019 and at Bazaarvoice from 2009 to 2012. Her extensive background includes leading communication strategies across various organizations.
Educational Background
Amy Barrett Crow earned her Bachelor of Arts degree from Texas State University, majoring in Marketing with minors in Business Management and Psychology. She also completed a Professional Marketing Certification Series at The University of Texas at Austin, which was offered in collaboration with the American Marketing Association. This educational foundation supports her expertise in marketing and communications.
Expertise in Digital Experience and Analytics
Amy Barrett Crow possesses expertise in digital experience intelligence platforms, focusing on improving customer experiences in e-commerce and SaaS environments. She is skilled in utilizing advanced search capabilities and video-like replay of real user sessions for digital analytics. Her experience includes integrating digital experience tools with leading software-as-a-service products, enhancing the overall effectiveness of communication strategies.
Career Progression in Marketing Communications
Amy Barrett Crow's career in marketing communications spans over a decade, beginning with her role as Marketing Communications Lead at Pluck from 2007 to 2009. She later served as Director of Global Brand and Communications at Indeed.com from 2013 to 2018 and as Communications Director at Mutual Mobile from 2012 to 2013. Her career reflects a steady progression through various leadership roles in communications, demonstrating her commitment to the field.