Bekkah Sappington
About Bekkah Sappington
Bekkah Sappington is the Director of Marketing Operations at Fullstory, where she has worked since 2023. She has extensive experience in marketing operations, having held various roles at companies such as ActiveCampaign, NetSuite, and Vision Solutions.
Current Role at FullStory
Bekkah Sappington serves as the Director of Marketing Operations at FullStory, a position she has held since 2023. Her role involves overseeing marketing strategies and operations, ensuring alignment with the company's objectives. She operates in a remote capacity from Atlanta, Georgia.
Previous Experience in Marketing Operations
Before joining FullStory, Bekkah Sappington held several positions in marketing operations. She worked at ActiveCampaign as the Director of Marketing Operations from 2021 to 2022 and as Revenue Operations for one year. Her experience also includes roles at NetSuite, where she served as the Director of Operations and Sr. Marketing Operations Manager, contributing to marketing strategy and execution.
Educational Background
Bekkah Sappington earned a Bachelor of Arts in Spanish from Hendrix College, where she studied from 2002 to 2006. She furthered her education at Keller Graduate School of Education, obtaining a Master's in Business Administration with a focus on Marketing from 2008 to 2009. Additionally, she completed a program at Keller Graduate School in Business Administration from 2009 to 2010.
Expertise in Marketing Strategies
Bekkah Sappington specializes in various marketing strategies, including telemarketing and event marketing. She has developed global go-to-market plans that emphasize lead prioritization and marketing automation strategies. Her expertise extends to content marketing development and resource development, showcasing her ability to create effective marketing initiatives.
Advocacy for Effective Communication
Bekkah advocates for listening first and fostering thoughtful discourse to achieve successful outcomes in her work. She emphasizes the importance of effective communication across all job levels, departments, and cultures, which is crucial for collaboration and project success in marketing operations.