Kristin Mills
About Kristin Mills
Kristin Mills serves as the VP of Growth & Demand at FullStory, where she focuses on international marketing and conversion rate optimization. She has extensive experience in marketing roles at Workiva and St. Paul Pioneer Press, and holds a BA in Advertising from Iowa State University.
Current Role at FullStory
Kristin Mills serves as the Vice President of Growth & Demand at FullStory since 2021. In this role, she focuses on international marketing and conversion rate optimization. Mills is responsible for partner and channel marketing, contributing to the overall growth strategy of the organization. She previously held the position of Interim Chief Marketing Officer, where she led a team of 38 marketing professionals.
Previous Experience at Workiva
Mills has extensive experience at Workiva, where she worked from 2012 to 2019. She began as Senior Manager of Customer & Outbound Marketing for five years, followed by two years as Director of Global Demand Generation and Advertising. From 2019 to 2021, she served as Senior Director of Global Demand Generation, overseeing marketing strategies and initiatives aimed at driving demand and customer engagement.
Educational Background
Kristin Mills studied at Iowa State University, where she earned a Bachelor of Arts degree in Advertising from 1998 to 2002. Her education provided a foundation in marketing principles, which she has applied throughout her career in various marketing roles.
Expertise in Marketing Strategies
Mills possesses expertise in account-based marketing (ABM) and integrated campaigns. Her strong background in strategic planning and marketing operations has enabled her to effectively develop and implement marketing strategies that align with business objectives.
Early Career at St. Paul Pioneer Press
Before her tenure at Workiva, Kristin Mills worked as an Account Executive at St. Paul Pioneer Press from 2005 to 2007. In this role, she gained experience in client relations and advertising, further enhancing her marketing skills.