Lana R.
About Lana R.
Lana R. is a Senior Creative Director at FullStory, with a robust background in design and branding. She has held various roles at Siegel+Gale, contributing to the visual identities of major brands and specializing in corporate rebranding and strategic design.
Work at FullStory
Lana R. has been serving as a Senior Creative Director at FullStory since 2020. In this role, she is responsible for leading creative initiatives and shaping the visual direction of the company. Her expertise in design and branding contributes to enhancing FullStory's market presence and identity.
Previous Experience at Siegel+Gale
Lana R. has extensive experience at Siegel+Gale, where she held multiple positions over several years. She worked as a Senior Designer from 2006 to 2011, then progressed to roles such as Design Director from 2012 to 2014 in Shanghai, and again from 2014 to 2016 in London. She served as Associate Creative Director from 2018 to 2020 in the Greater Los Angeles Area, and also held the position of Design Director from 2016 to 2019 in the same region.
Education and Expertise
Lana R. holds a Master’s degree in Design, Art Direction, and Illustration from Portfolio Center, where she studied from 2004 to 2006. She also earned a Bachelor of Arts in Fine Art from Florida Agricultural and Mechanical University, studying from 1999 to 2004. Additionally, she completed a program in Management and Leadership at Omnicom AMP in 2012.
Creative Contributions to Major Brands
Lana R. has played a significant role in shaping the visual identities of several major brands, including American Express, Allstate, and SAP. Her work has focused on humanizing brands and strategic design, particularly in corporate rebranding and simplification efforts. She has also contributed to enhancing the core tenets of brands such as CooperVision, Dominion Energy, and VMware.
Design Skills and Specialties
Lana R. is skilled in both digital and traditional design methods, allowing her to seamlessly transition between using digital tools and traditional media. She has a strong background in creating visual systems and identities, particularly for brands on the West Coast. Her specialties include humanizing brands and strategic design, emphasizing corporate rebranding and simplification.