Mikayla Mcghee
About Mikayla Mcghee
Mikayla Mcghee is a Senior Performance Marketing Manager with expertise in B2B digital marketing, analytics, reporting, and PPC advertising. She has held various marketing roles at companies such as ISES Corporation, Reliant Technology, and FullStory, and holds an MBA in Marketing and Data Analytics from Saint Leo University.
Work at FullStory
Mikayla Mcghee has been serving as the Sr. Performance Marketing Manager at FullStory since 2022. In this role, she focuses on enhancing the company's performance marketing strategies, leveraging her expertise in B2B digital marketing. Her responsibilities include analyzing data, reporting on marketing performance, and managing pay-per-click (PPC) advertising campaigns. This position allows her to apply her extensive background in digital marketing to drive growth and engagement for FullStory.
Previous Experience in Digital Marketing
Prior to her current role, Mikayla Mcghee held several positions in digital marketing. She worked at Reliant Technology as the Senior Digital Marketing Manager from 2019 to 2020, and later as the Director of Digital Marketing from 2020 to 2021. Her experience also includes a role as Sr. Growth Marketing Manager at SaaSOptics from 2021 to 2022. These positions contributed to her development in analytics, reporting, and PPC advertising within the B2B sector.
Education and Expertise
Mikayla Mcghee earned her Bachelor of Science degree in Information Technology from Florida State University, where she studied from 2014 to 2018. She furthered her education by obtaining a Master of Business Administration (MBA) in Marketing and Data Analytics from Saint Leo University, completing her studies from 2018 to 2021. Her educational background provides a strong foundation for her specialization in B2B digital marketing.
Early Career Background
Mikayla Mcghee began her career in the service industry, working as a Crew Member at AUTOBELL Car Wash in 2012 and later as a Cashier at Zaxby's Franchising LLC from 2013 to 2014. She transitioned to marketing roles starting with a position as Marketing Assistant for the College of Education at Florida State University from 2015 to 2017. These early experiences contributed to her skills in customer service and marketing.