Sam Fogwill
About Sam Fogwill
Sam Fogwill is the Director of Partnerships EMEA at FullStory, bringing extensive experience in partnership development and business solutions across various companies, including Acoustic and Salesforce Marketing Cloud.
Work at FullStory
Sam Fogwill currently serves as the Director of Partnerships EMEA at FullStory, a position he has held since 2023. In this role, he is responsible for developing and managing strategic partnerships across the EMEA region. His focus includes aligning partnership strategies with FullStory's business objectives and fostering relationships that drive growth.
Previous Experience in Partnerships and Alliances
Prior to his role at FullStory, Sam Fogwill worked at Acoustic as Senior Director of EMEA Partnerships and Sales from 2021 to 2022. He also held the position of Director, EMEA Channels and Alliances at Acoustic for a brief period in 2021. His extensive background includes roles at Salesforce Marketing Cloud, where he served as Partner Account Manager for Northern EMEA, and at Selligent Marketing Cloud, where he was Sales Director and Head of Partnerships in the UK.
Career at Experian
Sam Fogwill has a significant history with Experian, where he worked in various capacities from 2004 to 2010. His roles included Sales Support, Account Executive, New Business Executive, and Senior Business Development Manager. This experience provided him with a strong foundation in business development and client management.
Expertise in Business Development and Partnerships
Sam Fogwill possesses extensive experience in building partnerships with agencies, ISVs, SIs, and consultancies. He specializes in solving complex business challenges through creative data and SaaS solutions. His approach balances creativity with pragmatism, ensuring alignment between business needs and stakeholder motivations.
Skills and Attributes
Sam Fogwill is recognized for his high emotional quotient (EQ), which emphasizes trust, empathy, and respect in professional relationships. He is detail-oriented while maintaining a focus on the big picture in partnership development. His ability to navigate complex business environments is a key aspect of his professional profile.