Jennifer Brommer
About Jennifer Brommer
Jennifer Brommer serves as the VP and Customer Experience Manager at Fulton Bank, where she has worked since 2018. With a background in marketing and human resources, she focuses on enhancing customer experience through feedback programs and data-driven insights.
Work at Fulton Bank
Jennifer Brommer has served as the VP/Customer Experience Manager at Fulton Bank since 2018. In this role, she focuses on managing the customer feedback program, which includes analyzing customer journeys and overseeing the complaints program. Her efforts aim to enhance overall customer experience within the Lancaster, Pennsylvania area. Jennifer utilizes first-party data to develop customer insights, which inform campaign strategies that align with the bank's corporate growth objectives.
Previous Roles at Fulton Financial Corporation
Prior to her current position, Jennifer Brommer held multiple roles at Fulton Financial Corporation. She worked as an Employment Officer from 2000 to 2010, followed by a position as Senior Marketing Consultative Services Officer from 2010 to 2017. She also served as a Marketing Strategist for one year from 2017 to 2018. These roles contributed to her extensive experience in customer service and marketing strategies.
Education and Expertise
Jennifer Brommer earned a Bachelor of Science degree in Business Administration from Elizabethtown College. Additionally, she pursued Continuing Education in Human Resources/Human Relations at Cornell University. Her educational background supports her expertise in customer experience management and marketing strategies.
Customer Experience Management Initiatives
In her current role, Jennifer Brommer facilitates workshops and interviews to map key customer journeys. This process helps identify areas for improvement in customer experience. Her focus on utilizing customer feedback and data analysis plays a crucial role in enhancing service delivery and customer satisfaction.